1969 Jaguar 240

The Jaguar Mark 240 produced alongside the 340, the successor to the 2.4 and 3.4 Jaguar Mark 1, was produced from 1967 to 1969. The 240/340 was a continuation and rebadged of the Mark 2 which was designed as a 4-door saloon and came with a XK inline 6-cylinder engine with either 120, 210, or 220 horsepower depending on the engine size which were 2.5, 3.4, 3.8 liters. The Mark two originally came with a 4-speed manual transmission with optional overdrive, Jaguar also offered 3-speed automatic transmission, while the 240 and 340 offered and upgraded transmission that came with dual drive. With a 3.8-liter engine the Mark 2 had a top speed of 125 mph and a 0-60 time of 8.5 seconds. The Mark 1 and 2 continued to be a popular design look throughout, influencing many cars over the decades. The 240 and 340 came equipped with leather upholstery, tufted carpet, redesigned fog lamps, and a price cut in order to compete with other Europeans car makers.

The Jaguar company first appeared on the car market scene in 1922 as the
Swallow Sidecar Company, found by William Lyons and William Walmsley in
Britain, England. After buying out his partner in 1934 Lyons formed the
S.S. Cars Limited, and the name jaguar first appeared on the scene in
1935 as a car model name, the SS Jaguar 100. On March 23, 1945, the
shareholders and William Lyons decided to change the name of the company
from S.S. Cars Limited to Jaguar Cars Limited, the changing of the name
was done to help distinguish it from the competition. Although
production and orders did not cease it was significantly halted because
of the war effort of England in the 1940's. At the time Jaguar had
customers waiting for vehicles but because of strict regulations by
England's central planning committee, materials such as steel, were hard
to come by and car production was slowed. At this time Jaguar was being
built with independent bodies being built independent third-party
manufacturers, and continued this practice into the 1960's.

During the 50's and 60's Jaguar began producing series of successful sports car. Known for their high performance, conspicuous look, and success on the racetrack winning the Le Mans 24-hour race on several occasions. Jaguars success came with the progress of their twin-cam straight six-cylinder engine, despite low octane rating. During the 50's vehicles were offered with three different piston configurations that altered the octane level of the engine from low, medium, and high. Jaguar facing financial struggles and an uncertainty of the future, Lyons sold the company to British Motor Corporation and formed British Motor Holdings limited. After little attention was given to Jaguar, and very limited capital to aid in development of Jaguar products the company was again sold during the Thatcher administration of to a private company in 1984. During the 1980's Jaguar made significant strides in terms of engineering and production that had previously prevented them from selling more cars. Sir John Egan helped develop overall quality, increase production rates, increase delivery efficiency, and cut overall company costs. Jaguar began to catch the public's eye again with more moderate pricing across the board and an overall increase in performance.

During the 1990's Ford Motor Company purchased Jaguar, making Jaguar a part of its new Premier Automotive Group alongside Range Rover, Aston Martin, Volvo, and Lincoln. During this time Jaguar was never able to regain sales and popularity, never recording a profit while being owned by Ford. Jaguar was sold to Tata Motor Limited in 2008, since the company has worked on rebuilding the Jaguar brand and continuing the legacy of high-performance sports vehicles.

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